HOW I GOT HERE
From code to design and everything in between.
I got my first computer when I was five. Programming hooked me instantly, and I started learning on my own. As a kid, I built apps in Flash and ActionScript, and collaborated with the school newspaper.
I started college studying engineering but ended up in design. I worked as a developer and illustrator, then specialized in front-end. I designed UX/UI experiences for the public sector and developed educational video games.
Later, I became a researcher for Colciencias, traveling every week to remote communities to understand how they related to the digital world.
I launched my own digital design agency and ran it for three years. When projects stopped coming in, I closed it. I learned a lot: about entrepreneurship, finances, and people.
Then came digital agencies and the banking sector, where I took on a more strategic role.
That’s where I learned to understand the full product cycle: identifying opportunities, defining strategy, designing solutions, coordinating execution, and measuring impact.
My pillars as a Product Designer
Strategy that creates value
- Business goals intersect with people’s needs. Design happens right there, we create a vehicle of exchange that generates value for both sides.
- Everything starts with strategy: a clear roadmap, a coherent work plan, and measurable goals. Ideas → results.
- Design is turning strategy into impact.
The Orchestrator
- We’re involved in everything → from discovery to post-launch metrics. And while everything’s happening, we’re the glue that holds the team together, representing the vision, scope, and goals.
- We connect the dots between stakeholders, legal, compliance, risk, commercial, technology, and business. The value isn’t in being “pixel perfect,” but in the ability to talk, negotiate, and build trust.
- Being an orchestrator also means anticipating consequences, risks, and gaps; protecting the tech team, safeguarding sensitive user data, and ensuring every decision respects legal and ethical frameworks.
- Design is coordination without domination.
Data & AI-Driven Design
- Listening to users and reading data [both quantitative and qualitative] allows us to build products that make sense.
- Data guides, AI accelerates, but humans make the decisions.
- AI is a natural part of the process; it expands the designer’s thinking, making it more analytical, more efficient, and more aware.
Human First
- Being a designer means being a defender of people → ensuring accessibility, inclusion, and empathy. It’s true that design lives within technology, but it’s humans who use it.
- It’s about improving people’s lives and empowering them. Along the way, we’ll learn to understand AI, technology, and data systems → but that’s not the goal.
Stack & Tools
Design & Research
Technical & Handoff
HTML / CSS / JS
Github
Postman
Tailwind
Project Management & Analytics
Research, IA, Vibecoding
Midjourney
Product Thinking
Desing Thinking
JTBD
Lean UX
OKR & Product Metrics
Business Model Canvas
Value Proposition Canvas
My Superpowers
- Turning user needs into digital experiences that are functional, accessible, and enjoyable → while driving business growth.
- My 360° view of the product lets me align and unify different areas: commercial, tech, compliance, legal, risk, marketing... → around one shared goal.
- I can break down any complex problem and structure a clear action plan to solve it.
- I build modular, scalable design systems where every decision translates into business metrics.
About me
I’m passionate about side projects: ideating, planning, and building. Someday I hope to start my own venture again. At heart I’m a builder: I enjoy creating ⤑ furniture, technology, software and ceramics.
I’ve spent almost my entire life in Colombia. My wife works in banking, defining tech requirements; we’ve designed financial products together, and it’s been fantastic, she’s incredible.
On weekends I escape to the countryside. I love plants and motorcycles, I ride an 800cc Scrambler, and solo trips are my reset. I enjoy cooking, I work out three to four times a week, and sometimes I write. I watch what I eat: I have irritable bowel syndrome and, thanks to it, a love-hate relationship with coffee.
Because of my obsession with closure, I don’t enjoy video games or series. I prefer movies: especially romantic ones, heist stories, or anything with a plot twist that blows your mind. I can’t stand superhero films.
See my full résumé →
MOre Reads
Article
The death of Coolors
And the rise of Claude
CASe STUDY
Banco Mundo Mujer
The region’s leading microfinance bank.
Ultraligero / JS © 2025. / Bogotá ✘ Remote
HOW I GOT HERE
From code to design and everything in between.
I got my first computer when I was five. Programming hooked me instantly, and I started learning on my own. As a kid, I built apps in Flash and ActionScript, and collaborated with the school newspaper.
I started college studying engineering but ended up in design. I worked as a developer and illustrator, then specialized in front-end. I designed UX/UI experiences for the public sector and developed educational video games.
Later, I became a researcher for Colciencias, traveling every week to remote communities to understand how they related to the digital world.
I launched my own digital design agency and ran it for three years. When projects stopped coming in, I closed it. I learned a lot: about entrepreneurship, finances, and people.
Then came digital agencies and the banking sector, where I took on a more strategic role.
That’s where I learned to understand the full product cycle: identifying opportunities, defining strategy, designing solutions, coordinating execution, and measuring impact.
My pillars as a Product Designer
Strategy that creates value
- Business goals intersect with people’s needs. Design happens right there, we create a vehicle of exchange that generates value for both sides.
- Everything starts with strategy: a clear roadmap, a coherent work plan, and measurable goals. Ideas → results.
- Design is turning strategy into impact.
The Orchestrator
- We’re involved in everything → from discovery to post-launch metrics. And while everything’s happening, we’re the glue that holds the team together, representing the vision, scope, and goals.
- We connect the dots between stakeholders, legal, compliance, risk, commercial, technology, and business. The value isn’t in being “pixel perfect,” but in the ability to talk, negotiate, and build trust.
- Being an orchestrator also means anticipating consequences, risks, and gaps; protecting the tech team, safeguarding sensitive user data, and ensuring every decision respects legal and ethical frameworks.
- Design is coordination without domination.
Data & AI-Driven Design
- Listening to users and reading data [both quantitative and qualitative] allows us to build products that make sense.
- Data guides, AI accelerates, but humans make the decisions.
- AI is a natural part of the process; it expands the designer’s thinking, making it more analytical, more efficient, and more aware.
Human First
- Being a designer means being a defender of people → ensuring accessibility, inclusion, and empathy. It’s true that design lives within technology, but it’s humans who use it.
- It’s about improving people’s lives and empowering them. Along the way, we’ll learn to understand AI, technology, and data systems → but that’s not the goal.
My Superpowers
- Turning user needs into digital experiences that are functional, accessible, and enjoyable → while driving business growth.
- My 360° view of the product lets me align and unify different areas: commercial, tech, compliance, legal, risk, marketing... → around one shared goal.
- I can break down any complex problem and structure a clear action plan to solve it.
- I build modular, scalable design systems where every decision translates into business metrics.
Stack & Tools
Design & Research
Technical & Handoff
HTML / CSS / JS
Github
Postman
Tailwind
Project Management & Analytics
Research, IA, Vibecoding
Midjourney
Product Thinking
OKR & Product Metrics
JTBD
Value Proposition Canvas
Lean UX
Desing Thinking
Business Model Canvas
About me
I’m passionate about side projects: ideating, planning, and building. Someday I hope to start my own venture again. At heart I’m a builder: I enjoy creating ⤑ furniture, technology, software and ceramics.
I’ve spent almost my entire life in Colombia. My wife works in banking, defining tech requirements; we’ve designed financial products together, and it’s been fantastic, she’s incredible.
On weekends I escape to the countryside. I love plants and motorcycles, I ride an 800cc Scrambler, and solo trips are my reset. I enjoy cooking, I work out three to four times a week, and sometimes I write. I watch what I eat: I have irritable bowel syndrome and, thanks to it, a love-hate relationship with coffee.
Because of my obsession with closure, I don’t enjoy video games or series. I prefer movies: especially romantic ones, heist stories, or anything with a plot twist that blows your mind. I can’t stand superhero films.
See my full résumé →
MOre Reads
Article
The death of Coolors
And the rise of Claude
CASe STUDY
Banco Mundo Mujer
The region’s leading microfinance bank.
Ultraligero / JS © 2025. / Bogotá ✘ Remote
HOW I GOT HERE
From code to design and everything in between.
I got my first computer when I was five. Programming hooked me instantly, and I started learning on my own. As a kid, I built apps in Flash and ActionScript, and collaborated with the school newspaper.
I started college studying engineering but ended up in design. I worked as a developer and illustrator, then specialized in front-end. I designed UX/UI experiences for the public sector and developed educational video games.
Later, I became a researcher for Colciencias, traveling every week to remote communities to understand how they related to the digital world.
I launched my own digital design agency and ran it for three years. When projects stopped coming in, I closed it. I learned a lot: about entrepreneurship, finances, and people.
Then came digital agencies and the banking sector, where I took on a more strategic role.
That’s where I learned to understand the full product cycle: identifying opportunities, defining strategy, designing solutions, coordinating execution, and measuring impact.
My pillars as a Product Designer
Strategy that creates value
- Business goals intersect with people’s needs. Design happens right there, we create a vehicle of exchange that generates value for both sides.
- Everything starts with strategy: a clear roadmap, a coherent work plan, and measurable goals. Ideas → results.
- Design is turning strategy into impact.
The Orchestrator
- We’re involved in everything → from discovery to post-launch metrics. And while everything’s happening, we’re the glue that holds the team together, representing the vision, scope, and goals.
- We connect the dots between stakeholders, legal, compliance, risk, commercial, technology, and business. The value isn’t in being “pixel perfect,” but in the ability to talk, negotiate, and build trust.
- Being an orchestrator also means anticipating consequences, risks, and gaps; protecting the tech team, safeguarding sensitive user data, and ensuring every decision respects legal and ethical frameworks.
- Design is coordination without domination.
Data & AI-Driven Design
- Listening to users and reading data [both quantitative and qualitative] allows us to build products that make sense.
- Data guides, AI accelerates, but humans make the decisions.
- AI is a natural part of the process; it expands the designer’s thinking, making it more analytical, more efficient, and more aware.
Human First
- Being a designer means being a defender of people → ensuring accessibility, inclusion, and empathy. It’s true that design lives within technology, but it’s humans who use it.
- It’s about improving people’s lives and empowering them. Along the way, we’ll learn to understand AI, technology, and data systems → but that’s not the goal.
My Superpowers
- Turning user needs into digital experiences that are functional, accessible, and enjoyable → while driving business growth.
- My 360° view of the product lets me align and unify different areas: commercial, tech, compliance, legal, risk, marketing... → around one shared goal.
- I can break down any complex problem and structure a clear action plan to solve it.
- I build modular, scalable design systems where every decision translates into business metrics.
Stack & Tools
Design & Research
Technical & Handoff
HTML / CSS / JS
Github
Postman
Tailwind
Project Management & Analytics
Research, IA, Vibecoding
Midjourney
Product Thinking
Desing Thinking
JTBD
Lean UX
OKR & Product Metrics
Business Model Canvas
Value Proposition Canvas
About me
I’m passionate about side projects: ideating, planning, and building. Someday I hope to start my own venture again. At heart I’m a builder: I enjoy creating ⤑ furniture, technology, software and ceramics.
I’ve spent almost my entire life in Colombia. My wife works in banking, defining tech requirements; we’ve designed financial products together, and it’s been fantastic, she’s incredible.
On weekends I escape to the countryside. I love plants and motorcycles, I ride an 800cc Scrambler, and solo trips are my reset. I enjoy cooking, I work out three to four times a week, and sometimes I write. I watch what I eat: I have irritable bowel syndrome and, thanks to it, a love-hate relationship with coffee.
Because of my obsession with closure, I don’t enjoy video games or series. I prefer movies: especially romantic ones, heist stories, or anything with a plot twist that blows your mind. I can’t stand superhero films.
See my full résumé →
MOre Reads
Article
The death of Coolors
And the rise of Claude
CASe STUDY
Banco Mundo Mujer
The region’s leading microfinance bank.
Ultraligero / JS © 2025. / Bogotá ✘ Remote